People not only tend to live longer, they are also keen to feel younger. A healthier, active life is their goal; stronger joints, a adiant skin and natural hair are amongst their wishes. This brings many challenges and opportunities in order to provide the right supplements and nutrition for their needs.
Being in the health business has never been so inspiring. People live longer than ever before and their health is also better. They have higher expectations as regards their quality of life and they are willing to invest both time and money. As a consequence, the health market is expanding and changing before our very eyes. Food supplements, enhanced foods and drinks, nutraceuticals, etc. all present huge opportunities for ambitious brands and producers.