Healthy and Active Aging

People across the world are living longer than ever before and most people are expected to live into and beyond their sixties. The World Health Organization expects the world's population aged 60 years and older to total 2 billion by 2050, which will be up from 900 million in 2015. The pace of population aging is also much faster than it was in the past.

However, today's seniors are not like those of previous generations. They are challenging the typical behavior expected from older people and are transforming what it means to be older in terms of lifestyle and consumption needs. For instance, 47% of consumers aged 65 and over consider that technology has a positive impact on their social lives[1], while 58% of them exercise at least once a week[2].

“Midorexia", as Euromonitor calls it, signals a trend for middle-aged and older consumers to act younger than their years and as a consequence show interest in a long list of health and beauty products that keep them young. Moreover, many in this older population have accumulated significant wealth, especially if they have lived in developed countries through prosperous times and economic growth. Therefore, they represent a market that should be monitored closely.

Older people do not consist of one market, but rather three distinct markets. 50 - 60 year olds are interested in staying active, beautiful and fit. Meanwhile, those aged in the 60 – 80 year old bracket focus on staying independent. Finally, those aged eighty or over are actually often in need of specific medical attention. Each of these segments constitutes a different but growing and interesting market opportunity.

Functional foods attract the interest of consumers aged 55 years and over[3]

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How can we help you seize the opportunity?

Collagen is a great way of responding to the many opportunities that Active Aging presents. Indeed, for each segment described above, collagen offers promising solutions to their needs.

Through its beneficial effects on skin health, collagen helps 50 - 60 year olds keep their youthful looks longer. In addition, it also benefits them when they exercise. For 60 - 70 year olds, an age group for whom independence is crucial, collagen is a useful ally as it takes care of their bone and joint health, and therefore their mobility.

Meanwhile, for the elderly, collagen is an excellent source of protein that helps to provide medical nutrition to fight diseases like osteoporosis or osteoarthritis.

64% of consumers aged 55 and over find products customized to their individual needs either very appealing or somewhat appealing[4]. However, this is only on the condition that they are not explicitly targeted towards "older people", because only 17% of them would be more likely to buy products specifically designed for their age group[5]. Moreover, older consumers are attracted to well-known and trusted brands. And this is where SOLUGEL® can make a difference Through its excellent solubility and neutrality in terms of odor and taste, it can easily be used to boost protein levels in existing products.

[1] GlobalData's 2016 Q3 Global Consumer Survey; [2] GlobalData's 2017 Q1 global consumer survey; [3] GlobalData's 2015 Q4 Global Consumer Survey; [4] GlobalData's 2016 Q3 Global Consumer Survey; [5] GlobalData's 2016 Q3 Global Consumer Survey.