"To your good health!" "Santé" "Salud!" "Saude"

It is no coincidence that toasts all over the world involve people wishing good health to one another. It is the number one thing that most people wish for themselves and others. And it has been this way for centuries.

However, times are changing. This is because good health is no longer seen as a gift from fate, but as an individual responsibility. Good health isn't just a wish anymore, but a personal mission. And it's a mission that many people all over the world have set for themselves.

Feeling responsible for one's own health through an active lifestyle and healthy nutrition has led to rapid and massive growth in markets such as health apps and wearable devices, sports equipment and gym subscriptions. And of course this extends to food supplements, enhanced foods and drinks, and nutraceuticals. People are living longer than ever before, they have higher expectations as regards their quality of life and they are willing to invest both time and money.

For ambitious brands and producers, these changes bring with them enormous new opportunities and a number of new challenges. PB Leiner is committed to becoming a partner with you to meet these challenges, and more importantly, help you in terms of exploring and seizing the opportunities.

Let's address some of these trends together!

A growing market

According to a study carried out by Zion Market Research (2018)[1], the global market for dietary supplements alone was valued at USD 132.8 billion in 2016 and it is forecast to grow at an estimated CAGR of 8.8% between 2017 and 2022. As drivers behind this growth, the study cites raised awareness of calorie reduction and weight loss, the increasing popularity of fitness and practicing sports, and a growing demand for proteins among consumers in emerging markets, such as India and China.


[1] Dietary Supplements Market by Ingredients (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes) for Additional Supplements, Medicinal Supplements, and Sports Nutrition Applications - Global Industry Perspective, Comprehensive Analysis and Forecast, 2016 – 2022."