Food is increasingly becoming a source of pride and identity, and consumers are more sophisticated than ever before. TV shows about cooking and social media such as Pinterest and Instagram contribute greatly to this effect. For example, in North America, 1 in 10 consumers say they are influenced by social media to purchase certain foods and beverages.[1]

As a consequence, we see a trend towards more daring and complex recipes, both at home and in food catering and industrial propositions. Increasingly, the concepts of surprise, diversity and indulgence are no longer merely driven by taste, but by the overall sensory experience of consuming a certain food or beverage. Presentation, aroma, but increasingly also texture, are ways that one can differentiate oneself in a crowded marketplace that is full of competitive offerings. According to Mintel[2], texture is the hottest new thing in town: "…the next facet of formulation that can be leveraged to provide consumers with interactive — and documentation-worthy— experiences."

Texture as an experience for Starbucks Asia

Starbucks Asia recently announced three new sensory experiences for customers in the form of Frappuccino beverages. “We experimented with different combinations of flavors to create new sensory experiences," said Michele Waits, Vice President, Marketing & Category, Starbucks Asia Pacific. "The striking layers, textures and flavors make each Starbucks Frappuccino distinctive (...) A great beverage isn't always just about taste. It can be a whole sensory experience."

How can we help you seize the opportunity?

When one talks about gelatin, one is talking about texture. This is what gelatin does best: providing ordinary foods with exciting textures. The viscosity, elasticity, stable foam formation, creaminess and the smooth mouthfeel sensation it brings all contribute to the overall sensory experience of a delicious eating or drinking occasion.

With CRYOGEL® as an ingredient for blends and INSTAGEL® as a ready to use product, PB Leiner takes things one stage further. Thanks to their short setting time, convenient dosage possibility and solubility without the need for heat, both home cooks and professional cooks can easily make recipes that combine different textures in one, and all of this is achieved in a greatly reduced period of time.

Furthermore, as no heat is required, the aromatic qualities of alcoholic or other volatile ingredients are preserved, which further adds to an even better overall sensory experience.

[1] "Richer Experiences", Innova Market Insights, July 2018; [2] Global Food & Drink Trends 2018, Mintel.