Sports Nutrition for Everyone!
Sports nutrition in the form of protein powder or energy used to be destined for a niche segment of the population, i.e. people who are really dedicated to practicing sports on a regular basis.
However, here too, times have changed. This is not simply because more people than ever before are engaged in sports and physical activity, but also due to the fact that sports nutrition has moved beyond strictly the sports domain and is fast becoming a mainstream lifestyle choice. Gone are the days of merely catering to the hardcore bodybuilder. Local celebrities, fitness celebrities or influencers on social media promote sports nutrition in several markets.
This opens up entirely new segments and therefore market opportunities for producers and brands, but it also poses new challenges. This is because the performance enhancing features of products alone are not enough anymore. New consumers are increasingly looking for additional qualities such as convenience, indulgence, and recognizable, natural and clean label ingredients.
Fitness and Food Influencers
Instagram celebrities not only share fitness tips, but also educate their followers on nutrition, including the use of supplements.
A booming market
According to Euromonitor in 2017, sports nutrition was the fastest growing consumer health market category, rising from US $7.3 billion in sales in 2011 to $11.9 billion in 2016, and it is expected to grow at 7.9% CAGR over the period 2016-2021. Protein products captured more than 80% of these sales in 2016 and are projected to reach $14.6 billion in sales globally by 2021.
How can we help you seize the opportunity?
Generally speaking, collagen peptides are a great source of proteins that deliver the many qualities these new target groups are seeking:
- Collagen has clear health benefits for sports performance such as anti-oxidative effects, protecting joints and reducing joint pain, preventing injuries, helping to create repair tissue and boosting amino acids and precursors of creatine.
- Moreover, it can help to reduce weight thanks to its long-lasting satiety effects.
- Collagen is widely accepted and sought-after by consumers as a positive contributor to health, especially in the case of consumers from Latin America and Asia-Pacific.
PB Leiner's SOLUGEL® is a pure protein and is considered as a natural ingredient that can easily be used in a wide range of nutritional applications, such as protein powders, sports drinks and cereal bars. Its outstanding solubility enables producers to develop products that give their consumers maximum convenience. And its exceptional organoleptic qualities - it is almost 100% odorless, tasteless and colorless - gives brands the freedom to formulate any taste or shape in order to attract their target groups, for whom indulgence is a growing factor when it comes to choosing protein products.
 Euromonitor, Sports Nutrition: Drivers and Prospects, July 2017;  Scientific studies supporting these arguments are available upon request;  Global Data Consumer Survey, 2017.