WE WANT YUMMYWe appear to have arrived in the “Era of Food". Foodies are everywhere, cooking shows are always on TV and new and exciting ingredients from all over the world are in most supermarkets. People are expecting new flavors, new textures and new creativity. And they want all of this while their own cooking skills and investment diminish year after year.

These are exciting times to be in the food business. The fact is that the holy grail of consumer needs has not changed. People continue to crave food products that are healthy, delicious and straightforward - all rolled into one. On top of this come new technologies, new consumer behaviors, changing demographics and the fact that the world is increasingly becoming smaller. All of this has opened up the playing field and created massive opportunities for product development and market conquests.