People are nowadays much more aware of the possibilities regarding staying healthy. They are more open than ever before to accept neutraceuticals that actively help to enhance their health or avoid illness. In the pharmaceutical market as well, they are open in terms of new and easier formats of active ingredients.
Can anyone really know what the pharmaceutical market will look like in twenty years from now? Developments in smart pills, nanorobots, personalized medicines and targeted release all shake up the market beyond recognition. Ageing and more affluent opulations create huge opportunities, but their insistence on self-reliance also creates challenges that need to be addressed.