PB LIVE @Vitafoods - Is collagen here to stay?

event.start: 11/05/2022 - 14:00 (CEST)

event.end: 11/05/2022 - 14:30 (CEST)

New Ingredients Theatre
1218 Geneva

Yingying Wu and Elizabeth Thundow

Collagen’s star is rising fast, but is it just a passing trend? A dive into the future of the collagen market with PB Leiner and Frost & Sullivan.

According to an analysis conducted by the research firm Frost & Sullivan in collaboration with PB Leiner, one of the world’s leading collagen and gelatin producers, the market for collagen peptides is already growing at about 8% a year. However, sales are still a long way from their peak. With the vast untapped potential to expand into new markets, applications, and products, Frost & Sullivan expects momentum to accelerate and growth to reach new heights.

During this PB LIVE session at Vitafoods, experts Yingying Wu (PB Leiner), and Dr. Elizabeth Thundow (Frost & Sullivan) will share consumer insights and consumer awareness regarding collagen to explain the key drivers behind the booming market, revealing the top health benefits of collagen at the forefront of the consumers’ minds, as well as collagen’s attractiveness compared to other health ingredients

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Collagen consumer popularity is at an all-time high – but for how long? How well is collagen accepted in your region compared to other well-known health ingredients? What are the key factors for the success of health ingredients and how is collagen ranked?

To learn all about the future of the collagen market, read our whitepaper